A Multiple Frames Group company · Dubai, UAE
Multiple Frames Events
Where Imagination Roars, Events Soar.
Multiple Frames Events is the group's experiential arm, led by partner and CEO Jumeira. From sold-out concerts and festivals to weddings, corporate conferences and mall activations, we have produced 350+ events across the UAE — concept to crowd, end to end.
Explore our services
Live events · illustrative profile imagery
Relationships behind the work
Explore the profiles and campaign stories to see the work behind the names.
Multiple Frames Events has produced some of the UAE's most memorable live experiences — Bollywood and Punjabi mega-concerts, festival celebrations for thousands, luxury weddings and high-profile corporate galas. Under partner and CEO Jumeira, the team owns every detail: artist negotiations, permits and approvals, venue management, staging, security, F&B and guest experience. With sister-production capability through the group's production company, no event is too large — or too detailed.
Our mission
Translate your vision into a carefully planned experience, connecting creative programming with technical production and guest care.
Our vision
Create events that people remember for the right reasons, from intimate celebrations to large-scale public experiences.
A decade of shows, from intimate weddings to 10,000+ capacity concerts.
Sound, light, stage and technical support from our own group company.
Direct relationships with Bollywood, Punjabi and international artists.
A dedicated event director owns your event from concept to curtain call.
The people behind the vision
Partner & CEO
Jumeira brings creative leadership and a relationship-first approach to Marketing and Events. Her expertise spans influencer strategy, campaign execution, project management, brand partnerships and client relationships.
“Great brands are built through great relationships and consistent execution.”
Read the leadership story
Group Founder
With more than 15 years across marketing, business development, advertising, public relations and events, Saif leads the group’s long-term vision, partnerships and growth. His approach connects creative thinking with practical execution.
“Businesses don’t need more marketing. They need smarter marketing.”
Read the leadership storyServices & deliverables
Explore the complete scope of our specialist services. We tailor the mix, deliverables and schedule to your project — your proposal confirms the final inclusions.
Artist booking, staging and full production for arena-scale live shows.
Full concert promotion and production: artist booking and rider management, venue selection, staging and sound, ticketing, security and crowd management. Producers of headline shows featuring leading Bollywood, Punjabi and international acts.
Scope can include
Bespoke wedding planning and celebration management.
Wedding planning that handles everything — venue styling, entertainment, catering coordination, photography and guest management. Traditional, destination or fusion weddings, delivered with the discretion your family expects.
Scope can include
Conferences, award nights, launches and team experiences.
Product launches, annual dinners, conferences, award ceremonies and team-building experiences. Professional stage design, AV, branding and run-of-show management that makes your company look world-class.
Scope can include
Booth design, mall activations and brand experiences.
Custom exhibition stands, mall roadshows, sampling activations and pop-up brand experiences. Design, fabrication and staffing under one roof — measured by footfall and leads, not just looks.
Scope can include
Cultural festivals, National Day and community celebrations.
Large-scale cultural festivals — Holi, Diwali, Navratri, Eid, Onam and National Day — for communities, developers and government entities. Permits, programming, artists and safety management, all handled.
Scope can include
Bollywood, Punjabi and international artist coordination.
Booking and coordination of singers, bands, DJs, comedians and performers — from local talent to headline international names. Contracts, riders, travel and technical requirements, professionally managed.
Scope can include
The profile library
Both original profiles are here in full — not replaced or shortened. Open a book to explore the services, campaigns, portfolio and people behind Multiple Frames.
Original marketing flipbook
Our agency story, eight service verticals, campaign images, case studies and results — including Royal Furniture, Essenzi, Motiongate and Aspora.
Open interactive flipbookOriginal events flipbook
Explore the complete events deck: production services, portfolio categories, signature productions, twelve event posters and the client directory.
Open interactive flipbookPortfolio & campaign stories
Explore the event categories and poster archive from the original Events & Production profile. Category visuals are illustrative; the complete deck contains the published event stories.
Conferences, product launches, brand activations, and executive galas for global and regional brands.
Large-scale public concerts, mall activations, and community festivals across the UAE.
Bespoke weddings, birthdays, and family celebrations styled to perfection.
Branded exhibition stands and booth production for trade shows and conferences.
School and institutional cultural programmes, National Day celebrations, and festival showcases.
Marathons, tournaments, and championship productions with full staging and branding.
A clear way forward
Define the occasion, audience, guest numbers, venue requirements and budget.
Develop the event concept, production plan, artist requirements, guest journey and approvals.
Coordinate suppliers, technical rehearsals, event operations and the live run of show.
Manage breakdown, review delivery and share agreed event coverage and reporting.
Who we work with
Before we start
Concerts, corporate conferences, product launches, weddings, exhibitions, mall activations, cultural festivals and community celebrations. Our original events profile includes categories, posters and notable productions.
The group combines event planning with sound, lighting, staging, LED screens, photography and video through Multiple Frames Production. Each requirement is included in the agreed scope.
Share the event type, preferred date, city or venue, expected audience, programme and approximate budget. This helps the team prepare a relevant proposal.
350+
Events Produced
100K+
Audience Hosted
60+
Artists Booked
10
Years on Stage
Meet Framefox
Not sure where to begin? Framefox helps you clarify your business goals, audience, priorities and budget before choosing services. Get a structured marketing plan, then connect with the right Multiple Frames specialists.
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